Tracking Methods

You can configure conversion tracking in AdSpace when you set up a campaign. To access the tracking settings, create a new campaign or open an existing one and select the edit icon.

AdSpace supports the following conversion-tracking methods:

• Adskeeper Pixel (JS code)
• Postback (S2S)

Adskeeper Pixel (JavaScript)

The Adskeeper Pixel is a JavaScript-based tracking method that helps monitor conversions and optimize campaign performance. To use it, you must have access to the offer’s website code and be able to add JavaScript to the page.

The Pixel is a unique code generated for each client. After it is installed on your website, it records important actions such as page views, purchases, and button clicks, then sends this information to Adskeeper. The collected data supports real-time campaign optimization and helps improve results.

For conversion tracking to work correctly, make sure that:

• The click_id value (stored in a dedicated parameter) needs to be passed to the landing page.
• The pixel code should be implemented across the entire funnel, from the landing page to the final conversion page.

The Adskeeper Pixel can also be used for retargeting, allowing you to reach users who have previously interacted with your website.

Postback (S2S)

Postback tracking is a server-to-server method for recording user actions and conversions. Unlike browser-based solutions that rely on cookies or scripts, postbacks transfer information directly between servers. This makes them less affected by ad blockers, browser limitations, and privacy restrictions.

In Adskeeper, postback tracking uses the {click_id} macro in the tracking link. A unique click ID is created for each ad click, captured by a third-party tracking system, and then returned to Adskeeper through a postback URL.

When a user completes an action on the advertiser’s website, such as making a purchase, subscribing, or submitting a lead form, the tracking system sends the conversion information to Adskeeper. This allows the conversion to be attributed correctly and campaign performance to be measured accurately.