---
title: Postback Setup in AdSpace Adskeeper
description: Postback is a server-to-server (S2S) tracking method that allows you to monitor user actions—like conversions—through direct communication between servers. Unlike client-side tracking with cookies or
---

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# Postback Setup in AdSpace Adskeeper

### **Introduction**

Postback is a server-to-server (S2S) tracking method that allows you to monitor user actions—like conversions—through direct communication between servers. Unlike client-side tracking with cookies or pixels, S2S ensures reliability, even if users leave the page or experience browser issues.

### **Setting up Postback in the AdSpace Adskeeper**

1. **Start by creating or editing a campaign.**

Access your Adskeeper dashboard and either create a new campaign or click the edit icon on an existing one.

![Postback\_1](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_1.png?width=670&height=238&name=Postback_1.png)

**2. Enable Postback tracking.**

Head to the **Conversion Tracking** section, find the **Tracking Settings** tab, and choose **Postback**.

![Postback\_2](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_2.png?width=670&height=319&name=Postback_2.png)

**3. Choose your setup method.**

You can either configure it manually or use one of Adskeeper’s ready-made Postback templates.

![Postback\_3](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_3.png?width=670&height=317&name=Postback_3.png)

### **Manual Postback Setup**

1. **Create conversion goals.**

 After choosing **Manual Setup**, add a new goal. Give it a name using only Latin letters and numbers—this will be assigned as the “e” parameter. You can optionally define the conversion’s value (cost).

You can track up to three goals per campaign using Postback.

Repeat these steps if you want to track more than one conversion goal.

![Postback\_4](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_4.png?width=670&height=318&name=Postback_4.png)

![Postback\_5](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_5.png?width=670&height=320&name=Postback_5.png)

**Define how conversions are counted.**

Under **Advanced Settings**, you can decide whether to track only *unique* conversions or allow *non-unique* ones (like upsells after a purchase).

![Postback\_6](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_6.png?width=670&height=320&name=Postback_6.png)

Be cautious—enabling multiple conversion counts without need may lead to inaccurate data.

![Postback\_7](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_7.png?width=670&height=325&name=Postback_7.png)

**2. Generate your Postback URL.**

Click **Get Postback URL** and copy the generated link for later use.

![Postback\_8](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_8.png?width=670&height=316&name=Postback_8.png)

**3. Map the click ID parameter.**

Under the **Tracking Tags** section, customize the click ID parameter to match the actual name used by your third-party system.

- click on the corresponding macro on the list under the input
- customize the left part of the preset (parameter)

![Postback\_9](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_9.png?width=670&height=322&name=Postback_9.png)

Add the real parameter for the {click\_id} macro in this field. For example, if your system stores the Adskeeper click ID in sub\_id, your link should include sub\_id={click\_id}.

Please note that the tracking link is not the same as a postback link. A tracking link is the URL a user is directed to after clicking on an ad, and it automatically includes data from our system, using the information from the "Tracking Tags" section.

A postback link is a generated endpoint added on the third-party side, which is used to send conversion data back to Adskeeper.

**4. Finalize setup.**

- Save changes if you’re editing a campaign.
- Or, publish it if you’re launching a new one.
- Then, paste the Postback URL into your third-party tracking or affiliate platform.

### **Template Postback Setup**

Templates make setup faster by auto-filling the required fields for integration with specific platforms like Voluum.

Additionally, all conversion steps can be customized to meet your specific needs.

Please see an example of template configuration in the screenshot below, where the Voluum template is selected. The click\_id GET parameter is automatically added, and the postback link is generated with the real macros.

![Postback\_10](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_10.png?width=670&height=320&name=Postback_10.png)

![Postback\_11](https://help.adskeeper.com/hs-fs/hubfs/Adskeeper%20Helpcenter/PostbackSetup/Postback_11.png?width=670&height=319&name=Postback_11.png)

**1. Pick a platform template.** Select your platform from the list. The system will automatically:

- Add conversion events and names;
- Insert the correct GET parameters (like {click\_id} and {revenue});
- And generate the full Postback URL.

**2. Adjust if needed.** You can still rename conversion goals or customize other settings.

**3. Track conversions.**

As with manual setup, templates allow both unique and non-unique conversion tracking—configure this under **Advanced Settings**.

### **Integrating the Postback URL in Your Tracking System**

To complete the setup on the third-party side, paste the Postback URL and replace the macros with the appropriate values:

*Example:* 

```
https://a.adskeeper.com/postback/client_ID?c={externalid}&e=test_event&r={payout}
```

Parameter breakdown:

- client\_ID:Your unique Adskeeper ID;
- "c"  - click ID, mandatory parameter accepts data from the third-party tool {click\_id} macro (must be changed to the real one in case postback is set up manually, not with a template);
- "e" - is the name of the conversion event (mandatory);
- "r" - revenue amount (optional, but will show in Adskeeper reports in your account’s currency).

Only Adskeeper macros are supported in tracking links:

- {widget\_id}
- {teaser\_id}
- {campaign\_id}
- {geo}
- {geo\_region}
- {click\_id}
- {click\_price}
- {client\_id}
- {title}

Make sure to double-check your setup using the Adskeeper Postback URL validation tool.

Use the following guide [here](https://help.adskeeper.com/preview-test-conversion?hsLang=en) to verify the Postback URL settings.

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