Navigating the Reports Interface in AdSpace

• Create a Custom Report
  
• Work with Saved Reports
  
• Use Report Template
  
• Features and Limitations

The Reports section gives you deep visibility into campaign results—all in one place. You can build, analyze, and export reports from a single interface, view data across up to three dimensions, and tailor what you see with flexible filters and metrics.

Note: impression metrics are optional and can slow loading.

Create a Custom Report

1. Open Reports from your dashboard. You’ll land on a default template view.

2. Start a new report. Click the Plus icon in the side panel. A new draft called “Report 1” appears.

3. Configure what to analyze.

• Dimensions (up to 3): e.g., campaign ID, device type, country.
• Filters: narrow the set (date range, campaign ID, and others).
• Metrics: choose the KPIs you need: clicks, impressions, conversions, etc. (Impressions may increase load time.)

4.  Review live results and save. Data updates as you tweak settings and click Save.

Saving options:

• Save: keep the current setup under its current name (or “Report 1”). It’s added to Saved Reports. Important: if you leave without saving, your changes are lost.

• Save as New: keep the original intact and create a separate report. You’ll be prompted to name it.

Work with Saved Reports

Open Saved Reports in the side menu anytime to continue analysis or refine settings.

Click the three-dot icon to manage the reports.

The system allows you to apply the following adjustments:

• Edit settings: adjust and Save to overwrite, or Save as New to version it.
• Edit name: rename and add a description for easier identification.
• Duplicate: make an exact copy (the name will include “copy”).
• Delete: remove reports you no longer need.
• Copy link: share a direct URL with teammates in the same account.

Use Report Template

Feel free to utilize the system’s predefined report templates. 

Here are the options how you can manage the templates:

1. Access templates in the Report view; they appear with a star icon alongside saved reports.
2. Pick a template that fits your use case (e.g., spend analysis, hourly breakdowns).
3. Adjust as needed - filters, metrics, and dimensions work just like in custom reports.

Changes here won’t alter the original template unless you save a new report.

4. Edit templates safely by adjusting settings and clicking Save as New to store your version in custom reports.

Template tools:

• Duplicate: create a customizable copy while keeping the template intact.
• Copy link: share a direct URL for collaboration.

Features and Limitations

Save and Export

• Save: finalize the setup, click Save, name the report, and confirm. It appears under Saved Reports.
• Export: choose Export to download a CSV for sharing or external analysis. Currently, CSV is the only export format.

Comparison Mode

Use Comparison Mode with either templates or custom reports to spot trends and deltas quickly.

• Turn it on
• Select the main date range.
• Comparison is enabled only when a valid comparison window exists.

Presets

• Previous Period: same length as your main range, immediately prior.
• Previous Month: same calendar dates in the month before (unavailable if a matching window can’t be found).

While comparing, you can:

• Edit the chart, filters, metrics, and dimensions.
• Save or Save as New for custom reports.
• Save as New for templates.

Comparison period rules

• Within 180 days of today.
• Must be before the main period.
• Must be the same duration as the main period.

Example: growth in purchased traffic

View main vs. comparison tables to see changes in CTR, conversions, CPC, and more—plus percent differences—so you can pinpoint what moved.

Global Limitations

• Data window: up to 90 days of lookback to keep reports responsive.
• Unsupported types: video campaigns are not included.
• Performance note: enabling impression metrics can increase load time.