ADSKEEPER defines the native ad ecosystem and is passionate about increasing the ad integrity of our clients. We have included the creative guidelines to explain how great ads are made.
Understanding Native Ad Content Guidelines is essential for ensuring compliance, minimizing rejections, and maintaining the integrity of your advertisements. By adhering to these standards, you can improve approval rates, enhance user engagement, and align your content with platform policies, ultimately leading to more effective and successful campaigns.
Prohibited Content and Practices:
- Pornographic material
- Phishing, malware, and other malicious content
- Promotion of illegal products and services
- Weapons, firearms, ammunition and related items
- Drugs and related paraphernalia
- Trafficking or exploitation
- Content associated with terrorist organizations or activities
- Depictions of minors in inappropriate or restricted contexts (e.g., dating, weight loss, etc.)
- Humiliating, indecent, or excessively provocative materials
- Dating platforms that focus primarily on sexual encounters
- Pharmaceutical products and online drugstores
- Fraudulent financial schemes, including high-risk investment opportunities
- Infringement of third-party rights (e.g., unauthorized use of watermarked content)
Content with Potential Limitations:
- Dating services
- Online casinos, lotteries, sweepstakes, and gambling-related content
- Alcoholic beverages
- Software downloads for computers and mobile devices
- Online banking, credit services, and other financial institutions
- Weight loss products, dietary supplements, and self-improvement items
- Vaping products and electronic cigarettes, smoking-related materials
- Subscription-based services (e.g., video streaming platforms)
- Religion-related content
- Political materials (e.g., election campaigns and advocacy)
- Solicitation of funds and fund-raising
- Fortune-telling products and services;
- Government services and products