Internal recirculation setup: publisher technical requirements

 Internal recirculation is a solution that allows publishers to increase session duration (time on site) and depth (PPV) by directing users to another engaging piece of content on the website or any number of websites within their network. This results in higher RPMs and increased user attraction.

In order for the Adskeeper platform to grab articles, website pages should contain OpenGraph meta tags.

META TAGS LISTED BELOW ARE STANDARDS TAGS SPECIFIED IN THE OPEN GRAPH PROTOCOL (HTTPS://OGP.ME/#:~:TEXT=INTRODUCTION,ANY%20OTHER%20OBJECT%20ON%20FACEBOOK)

META TAGS ARE REQUIRED TO BE INSERTED RIGHT BEFORE THE </HEAD> CODE.

Obligatory meta tags

og:url*

Enter the URL of the item as a canonical URL excluding any parameters you don’t need.

og:title*

The title of the article; this will be the title of the news in the widget. 

Please be careful not to include the site name.

og:description*
A short description of the article. This will be the description of the news in the widget.

og:image*

The image will be displayed in the widget. 

Adskeeper recommends using an image with a size of 800x600 and 200 KB or less; please input the thumbnail address with CDN as much as possible.

article:published_time*

Date and time of publication of the article.

If “published_time” is not entered, the date of the news publication will be the data of the news creation. Pieces of news for internal recirculation are evaluated based on the published time so it is important to use this tag in order to show relevant and fresh news. 

 Enter the item creation date in the ISO 8601 format.

1. <meta property="article:published_time" content="2019-11-04T21: 31: 01-05: 00">

Recommended meta tags

article:section*

Enter the category to which the item belongs. If the category structure is divided into secondary and tertiary, use section2 and section3. 

Please be careful not to include an internal classification code other than a category name.

If you add secondary and secondary and tertiary categories

Video meta tag

For websites with video content, it is possible to cut video previews and show them when you hover over the internal news in the widget.

The tag "og: video" is required. This is the link to the video file for slicing. A link to the video with the lowest quality possible should be inserted, preferably 240p.

There are a few optional parameters that are needed in order to display additional information in the widget with a video-preview:

- Video duration "video-duration". Here you can specify the duration of the main video clip.

The value of this field can be transmitted either in the 6:24 (minutes: seconds) format, or simply "384" seconds.

- Number of video views "video-views"

- User's video rating on the client's site "video-rate". Will be displayed as a percentage.