High Safety Ranking

Mature, Responsible, and Editorial-Quality Advertising

The High Safety ranking is intended for ads and landing page content that demonstrate clear editorial standards, professional design, and mature messaging. This ranking supports a wide range of creative and expressive styles - from emotionally resonant to unconventional - as long as they remain respectful, non-explicit, and compliant with platform and legal standards.

It’s well-suited for advertisers who want to engage a modern audience with well-executed, confident storytelling and a distinct visual identity, without relying on misleading tactics or inappropriate content.

Ad Creatives

Permitted:

• Natural, colloquial, or expressive language, including slang and informal tone

• Emotionally engaging or editorial-style headlines and descriptions

• High-resolution, relevant, and well-composed visuals

• Experimental or stylized layouts that reflect creative intent

• References to social, personal, or lifestyle themes that connect with the viewer

• Use of name, age, or other non-sensitive personal data in a respectful and ethical manner

Prohibited:

• Fake interface elements or system notifications designed to mislead
• Cluttered, poorly designed, or unintentionally amateur visual presentation
• Sensationalism that misrepresents the message or product
• Aggressive or offensive language, including discriminatory or divisive phrasing
• Misleading claims, fake urgency, or unverified promises of results

Landing Page Content

Permitted:

• Mature discussion of personal or lifestyle topics (e.g., health, relationships, identity)
• Thoughtful visual design that may be editorial, minimalist, or creatively stylized
• Suggestive but non-explicit imagery or language used in a tasteful and controlled manner
• Pages that present sensitive or emotional topics with care and clarity
• Legitimate offers are presented transparently with clear disclaimers when required
  
  

Prohibited:

• Explicit sexual content, nudity, or pornographic material
• Graphic violence, gore, or content intended to disturb or offend
• Unverified celebrity or expert endorsements, impersonation of authority figures
• Financial or health claims that cannot be substantiated
• Content that manipulates fear, shame, or urgency to push conversions