Thumbnail images
The thumbnail image plays a vital role in an ad unit, drawing user attention and driving engagement. For optimal performance, ensure that the visual content aligns with and accurately represents the promoted product or service.
Technical parameters for images
Minimum size required: 600*400 px
Aspect ratios: 16:9 (preferred), 3:2, 1:1,
Acceptable files for static images: png, jpg, static gif
Acceptable files for dynamic images: gif, mov, mp4
Max. file size: 5 MB
✅General Thumbnail Recommendations
- Use high-quality, clear images – sharp, well-lit images create a more professional and engaging ad
- Incorporate eye contact – featuring people looking directly at the camera can help draw attention and create a stronger connection with viewers
- Highlight product in use – show the product in action or within a real-life scenario to make it feel practical and desirable
- Keep it natural and authentic – avoid overly staged or stock-like images; natural, relatable visuals tend to perform better
- Use contrasting colors – Vibrant, contrasting colors can make the ad stand out while still blending naturally with the platform’s design
- Avoid clutter – A clean and simple composition helps the viewer quickly understand the message without distractions.
❌What to avoid
- Poor image quality
- Poorly edited images, amateurish design
- Excessive elements on images, unnecessary and irrelevant circles, arrows etc.
- Side borders
- Distorted, stretched, grainy, and blurry images
- Images with watermarks
- Deceptive or inaccurate images, misleading information
Ad text - Headlines, Descriptions
The Headline text (and sometimes, Description) is a crucial ad element, capturing attention and conveying the core message. A clear and relevant text enhances engagement, boosts CTR, and ensures alignment with the promoted product or service.
Technical parameters for text
Max Headine length: 65 characters
Max Description length: 75 characters
Max CTA (Call To Action) length: 30 characters
In most cases, Description texts and Call To Action are optional.
✅General Headline Recommendations
- Highlight unique benefits
- Use vivid adjectives, metaphors, and power words.
- Ensure perfect grammar and spelling.
- Tailor language to the target audience.
- Engage readers with questions (e.g., “How does it work?”).
- Tap into trending topics and social buzz.
- Personalize with city, region, or country macros.
- Keep it short and impactful (≤65 characters).
- Make it lively, relevant, and to the point.
- Match the landing page topic precisely.
- Create urgency (e.g., “Only 3 Left In Stock!” “Find Out Now!”).
Examples:
“Only 2 Left! Get 50% Off Noise-Canceling Earbuds”
“How Much Could You Save With Our Car Insurance?”
“$0 Down! Get the Latest iPhone With No Credit Check”
“10K+ Sold! The Mattress for a Better Night’s Sleep”
“NYC Homeowners: Lock in Low Mortgage Rates Today”
“Why Are Drivers Switching to This Cheap Roadside Service?”
“Flash Sale: 70% Off Anti-Aging Skincare – Ends Tonight”
“What’s the Best Way to Protect Your Family’s Future?”
“Only 5 Spots Left! Join the Top Online Coding Bootcamp”
“This Air Purifier Removes 99.9% of Allergens – Try It”
❌What to avoid
- Poor grammar, nonsensical content, and excessive punctuation
- False or misleading statements
- Overuse of uppercase letters
- Inappropriate or offensive language
- Inclusion of addresses, phone numbers, or other sensitive information