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      CTR Guard: Boosting Performance

      CTR Guard is a performance feature in Adskeeper AdSpace that keeps your campaigns fresh by automatically proposing new ad creatives when results start to dip. It replaces manual guesswork with data-driven, AI-generated variations, saving time and helping sustain performance. 

      How it Works

      CTR Guard listens to campaign-level signals and, when criteria are met, instantly produces four new creatives.  Here are the triggers:

      Trigger 1: Ad Burnout

      If a creative has run for at least 10 days and its vCTR falls by 15% or more over the last three days, the system marks it as burned out and creates replacement variations. 

      Trigger 2: Low Active Ad Volume

      If a campaign is down to only 1–2 active ads, CTR Guard treats it as underloaded and generates fresh creatives based on your best performer to strengthen rotation.

      Availability: CTR Guard supports product and search feed campaigns. All auto-generated ads pass moderation and are labeled “CTR Guard” in your dashboard. 

      What Gets Generated

      Using the live creative as a source, CTR Guard produces:

      • Titles & descriptions, which are AI-powered texts in your campaign’s language. 

      • Two image versions:

      The first image version is a landing-page-based version. It uses content from the landing page or keywords for AFD feeds to generate a visually distinct, product-matching image. Often produces newer angles that can outperform the original image.

      The second image version is an image-based version. It’s a fresher-looking creative that generated more visual similarity, but a new variation. 

      • Two types that mix AI and original media:

      Hybrid 1: New AI image + original title;

      Hybrid 2: Original image + new AI title and description.

      CTR Guard Panel

      From the CTR Guard panel, you and your account manager can:

      • Switch between gallery and table views.
      • See why each creative was generated (e.g., Ad Burnout, Low Volume).
      • Filter by campaign and status.
      • Jump to the source campaign via a direct link.
      • View and toggle account-level generation status.
      • Spot anything new at a glance - unseen creatives are marked with a blue dot and a counter in the side menu.

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      • When you’re ready, use Manage Auto-Launch to push selected creatives into rotation.

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      Creative Status & Notifications

      • New creatives appear only after moderation.
      • “CTR Guard” labels make them easy to find in your campaign list.
      • Once visible in CTR Guard, they’re ready to launch immediately.

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        • You’ll get an email alert when new creatives are available (sent to the advertiser account’s primary contact).



         

         

         

        Client Control

        By default, newly generated creatives are paused—you decide what goes live. They inherit the campaign’s CPC settings. You can:

        • Manually add creatives to rotation.
        • Edit and resubmit them for moderation.
        • Copy ads to other campaigns.

        CTR Guard maintains high performance with fresh AI-built options, while you retain full control over launch.