In this guide:
Creative Status & Notifications
Activating CTR Guard on Request
CTR Guard is a performance feature in Adskeeper AdSpace that keeps your campaigns fresh by automatically proposing new ad creatives when results start to dip. It replaces manual guesswork with data-driven, AI-generated variations, saving time and helping sustain performance.
How it Works
CTR Guard listens to campaign-level signals and, when criteria are met, instantly produces four new creatives. Here are the triggers:
Trigger 1: Ad Burnout
If a creative has run for at least 10 days and its vCTR falls by 15% or more over the last three days, the system marks it as burned out and creates replacement variations.
Trigger 2: Low Active Ad Volume
If a campaign is down to only 1–2 active ads, CTR Guard treats it as underloaded and generates fresh creatives based on your best performer to strengthen rotation.
Availability: CTR Guard supports product and search feed campaigns. All auto-generated ads pass moderation and are labeled “CTR Guard” in your dashboard.
What Gets Generated
Using the live creative as a source, CTR Guard produces:
- Titles & descriptions, which are AI-powered texts in your campaign’s language.
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Two image versions:
The first image version is a landing-page-based version. It uses content from the landing page or keywords for AFD feeds to generate a visually distinct, product-matching image. Often produces newer angles that can outperform the original image.
The second image version is an image-based version. It’s a fresher-looking creative that generated more visual similarity, but a new variation.
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Two types that mix AI and original media:
Hybrid 1: New AI image + original title;
Hybrid 2: Original image + new AI title and description.
CTR Guard Panel
From the CTR Guard panel, you and your account manager can:
- Switch between gallery and table views.
- See why each creative was generated (e.g., Ad Burnout, Low Volume).
- Filter by campaign and status.
- Jump to the source campaign via a direct link.
- View and toggle account-level generation status.
- Spot anything new at a glance - unseen creatives are marked with a blue dot and a counter in the side menu.
- When you’re ready, use Manage Auto-Launch to push selected creatives into rotation.
Creative Status & Notifications
- New creatives appear only after moderation.
- “CTR Guard” labels make them easy to find in your campaign list.
- Once visible in CTR Guard, they’re ready to launch immediately.
- You’ll get an email alert when new creatives are available (sent to the advertiser account’s primary contact).
Client Control
By default, newly generated creatives are paused—you decide what goes live. They inherit the campaign’s CPC settings. You can:
- Manually add creatives to rotation.
- Edit and resubmit them for moderation.
- Copy ads to other campaigns.
CTR Guard maintains high performance with fresh AI-built options, while you retain full control over launch.
CTR Guard on Request
CTR Guard on request helps you instantly create AI-driven ad variations right from your dashboard. It can pull ideas from your landing page, rework your existing creative, or combine both for a balanced result. You’ll find it in the creative actions menu under Generate ad.
“Generate ad” is available for the following creatives:
- Creative types: Product and Search Feed
- Creative format: Static images only
- Creative status: Approved creatives only
Activating CTR Guard on Request
- Open the tool. Click Generate ad on the creative you want to use. A side panel opens where you choose the campaign and pick a generation strategy.
- Choose the target campaign (where new creatives will be created):
- Current campaign (selected by default);
- Another campaign from a dropdown list.
- Product creative shows only product campaigns of that client;
- Search feed creative shows only search feed campaigns.
- All – Use all available strategies below (selected by default);
- Landing Page Based – Focuses on your landing page content to generate original ad concepts that match your product;
- Original Image Based – Generates new ads based on your original image, creating variations with different style, tone, or angles while keeping the main concept intact;
- New AI Image and Original Title – Replaces the image while keeping your original text;
- Original Image and New AI Title & Description – Keeps your image and updates the title and description.
All creatives you trigger manually are collected under the Manual generation of the CTR Guard panel.
The original creative displays a Generating ads badge so you know it’s in progress.
Notifications
You’ll get an alert in the Notification Center under the CTR Guard tab when generation finishes, whether it succeeds or fails:
Success: "New ad generation complete! Check out your new ad ID {12062535} for Campaign {name}. [link to your ad]"
Failure: " Couldn’t generate your ad. Ad in Campaign {name} wasn't generated due to [reason]."
Clicking the notification opens the newly generated creative in the CTR Guard panel.
Notifications are marked read only after they actually appear on your screen (or if you choose Mark all as read).
Limits & timing
Typical generation time: about 10 minutes.
Default cap: 30 generations per client per day. If you hit the limit, you’ll see:
“You’ve reached the daily limit for AI-generated creatives… Please try again tomorrow or contact your account manager if you believe this limit should be increased.”
Manual generation is always available (regardless of your status in the CTR Guard panel).
New creatives can appear with one of these review states: Approved, On moderation, or Rejected.