Creative Boost AI is designed to boost campaign performance and automate AI-recommended creatives. It focuses on reducing manual intervention, accelerating ad launches, and improving budget control for advertisers.
Key benefits:
- Faster campaign activation, leading to increased ad spend and engagement.
- Reduced manual effort in unlocking and running AI creatives.
- Enhanced campaign efficiency by minimizing downtime.
Logic Behind AI Creative Recommendations
AI-generated creatives are triggered when existing creatives are marked as “burnt out” (i.e., when vCTR drops by 15% or more for three consecutive days).
Key details:
- AI Creative recommendations are only generated for creatives identified as “burnt out”.
- Up to three new creatives will be automatically generated per burnt-out creative.
- This feature applies only to product and search feed campaigns.
- All AI-generated creatives undergo moderation, and only approved ones will appear in the client dashboard.
- Every AI-generated creative will be clearly labeled as “AI Generated Ad”.
- Clients will receive an email notification when new AI creatives are available for their campaigns.
Client control & auto-launch settings:
- CPC & CTA are inherited from the original (burnt-out) creative.
- Clients can copy creatives to other campaigns or edit them (edited creatives will require re-moderation).
- Generated creatives will appear blocked by default.
- Clients can manually launch AI-recommended creatives.
Pause for AI Creative Generation
If AI-recommended creatives remain inactive, the system will automatically pause further recommendations. You will be notified via email with the subject line: “AI Creative Recommendations Paused for Your Account”.
You can manually turn off AI generation by navigating to: Settings → Notifications → Paused Ad Generation.
