Creative Ad Rankings

Types exist to categorize ads based on their content, purpose, and subject matter. This helps our moderation team apply appropriate guidelines to different ad approaches, ensuring a fair and consistent ranking process.

Please review this quick guide on ad rankings in order to give you a better understanding of how your ads and landing pages are ranked by our moderation team.

 

When determining the type of ad, we consider:

• The content and quality of the image
• The semantic, grammatical, and stylistic integrity of the title and description (if applicable)
• The coherence between the title, description, and image
• The subject matter of the ad
• The ad’s intended category

The classification and ranking of creative types are conducted in accordance with the Adskeeper Creative Policy.

We ensure a seamless alignment between advertiser and webmaster preferences. Assigning the appropriate ad type helps attract the target audience effectively and ensures optimal placement across relevant sites.

Creative Types in Our System:

1. PG (Parental Guidance): Suitable for general audiences but may require adult supervision.
2. R (Restricted): Restricted to viewers under 17 unless accompanied by an adult or granted permission.
3. NC17 (No One 17 and Under Admitted): Content deemed inappropriate for individuals under 17.
4. NSFW (Not Safe for Work): Contains suggestive or erotic elements that may not be suitable for all environments.
5. B: Features explicit or extreme content that exceeds the thresholds of NC17 and NSFW classifications.

Do’s and Don’ts for PG-Type Ads

✅ Do’s:

• Ensure the headline and description are grammatically correct, stylistically consistent, and clear
• Use high-quality, relevant images that align with the ad’s message
• Maintain overall ad integrity by ensuring all elements are appropriate and cohesive
• Ensure the image and title are contextually and thematically compatible

❌ Don’ts:

• Include sexually suggestive or provocative content
• Use images that prominently highlight specific body features, such as a close-up of the bust
• Incorporate vulgar, inappropriate, or provocative language in the headline or description
• Depict or reference violence, including graphic or disturbing imagery
• Feature adult themes, including explicit or mature content
• Use misleading or deceptive statements that may misinform the audience
• Reference personal attributes such as race, ethnicity, religion, or health conditions in a way that could be intrusive or inappropriate

PG-type examples

 

Do’s and Don’ts for R-Type Ads

✅ Do’s:

• Use colloquial language, abbreviations, slang, and informal expressions where appropriate
• Allow some flexibility in headline and description relevance, provided they maintain coherence with the ad's intent
• Incorporate fictional stories and characters as part of the ad’s narrative
• Include images featuring exposed body parts in a non-sexual context (e.g., artistic or neutral depictions)

❌ Don’ts:

• Use provocative, vulgar, or offensive language in headlines or descriptions
• Feature provocative or sexually explicit imagery
• Depict non-explicit violence, including scenes of aggression or physical conflict
• Cover adult themes that go beyond the intended audience expectations for this category

R-type examples

 

Do’s and Don’ts for NC17-Type Ads

✅ Do’s:

• Utilize provocative and attention-grabbing headlines and descriptions that evoke strong reactions
• Address controversial or thought-provoking topics that may challenge conventional perspectives
• Incorporate strange, peculiar, unsettling, or even repulsive imagery designed to shock or intrigue the audience

❌ Don’ts:

• Feature sexually suggestive images in any form
• Include pornographic or erotic content, including nudity intended for sexual appeal
• Use sexually explicit language or suggestive phrases (e.g., "sugar mom," "sugar daddy," "MILF," or profanity)

Important Notes:

‼️NC17 ads are designed to be aggressive, shocking, or even unsettling, leveraging elements that may provoke strong emotions. However, this category strictly excludes any material of a sexual nature. The focus is on intensity and shock value, not eroticism or explicit adult content.

‼️Please note that NC17 dynamic ads in product promotion are prohibited. 

‼️Using images that depict severe health conditions is prohibited. 

NC17-type examples

 

NSFW Do’s and Don’ts

This type primarily covers content classified as “adult” while strictly prohibiting pornographic material.

✅ Do’s:

• Use of colloquial language, slang, abbreviations, and expressions
• Provocative and attention-grabbing headlines
• Sexually suggestive material is acceptable, provided it remains within appropriate and respectful boundaries
• Mildly suggestive depictions of intimacy

❌ Don’ts:

• Pornographic material of any kind
• Full or partial nudity
• Explicit depictions of sexual intercourse
• References to or promotion of prostitution or any form of transactional sex
• Vulgar, obscene, or offensive language and expressions

Important Note: While creatives in this ad type may include sexually suggestive elements and have a sensational or provocative tone, they must still adhere to content restrictions. Under no circumstances should they feature pornography, erotica, or any explicit references to sexual intercourse. All content must align with platform guidelines to maintain compliance and ad integrity.

It is essential to distinguish between sensuality and vulgarity to ensure your creatives pass moderation successfully.

NSFW-type examples