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      Cookie matching

      Table of contents

       

      For matched users, both SSP UID and DSP UID will be sent in the fields bidRequest.user.id and bidRequest.user.buyeruid (find more here). If user is new, there only SSP UID (bidRequest.user.id) will send.

      There’re 4 possible scenarios for cookie matching:

      Adskeeper initiate and Adskeeper (both) store table

      For this scenario Adskeeper expect from Partner sync url and user id in Adskeeper redirect url

      Link example:

      [https://partnerURL.com/sync?gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&us_privacy={CCPA_CONSENT}&redirect_url=https://cm.adskeeper.com/m?cdsp=123456&c={user.id}]

       

      Adskeeper initiate sync Partner store table

      Adskeeper will expect only partner sync url with user.id parameter

      Link example:

      [https://partnerURL.com/sync?user_id={muidn}&gdpr={GDPR}&gdpr_consent={GDPR_CONSENT}&us_privacy={CCPA_CONSENT}]

       

      Partner initiate sync Adskeeper (both) store table

      Adskeeper will expect call of Adskeeper sync url with changed user macro

      Link example:
      [https://cm.adskeeper.com/m?cdsp=123456&c={user.id}&gdpr={GDPR}&gdpr_consent={GDPR_consent_string}&us_privacy={CCPA_consent_string}&adu=https://partnerRedirectUR.com/sync?user_id={muidn}]

       

      Partner initiate and Partner (both) store table

      Adskeeper will expect call of Adskeeper sync url with changed user.id macro and partner redirect url with user.id parameter

      Link example:

      [https://cm.adskeeper.com/m?cdsp=123456&gdpr={GDPR}&gdpr_consent={GDPR_consent_string}&us_privacy={CCPA_consent_string}&adu=https://partnerRedirectUR.com/sync?user_id={muidn}]

      where:

      • {GDPR} - 0 - indicates that the user is not located in the country under the GDPR regulations. 1 - indicates that the user is located in the country under the GDPR regulations
      • {GDPR_consent_string} - IAB consent string provided when the request is subject to GDPR
      • {CCPA_consent_string} - consent string provided when the request is subject to US Privacy zone
      • {user.id} - platform specified user identifier
      • {muidn} - Adskeeper specified user identifier