Overview
Motion Ad Generation automatically transforms your static creatives into short, dynamic video ads that draw attention and increase engagement.
While the system handles animation, the quality and composition of your original image play a major role in determining how smooth and visually appealing the final motion will be.
To achieve outstanding results, follow these guidelines when selecting, designing, or uploading your base images. These recommendations focus on optimizing the visuals that serve as the foundation for motion generation.
Recommended Image Types
1. Images with people
- Faces and body movement cues (e.g., walking, turning, smiling, gesturing) provide the AI with more natural motion cues.
- Works especially well when there’s emotional expression or interaction between people.
It helps create smooth, realistic camera movement or animation focus.
2. Images with multiple objects- Images that include several visual layers, such as a person, background, and product, allow the AI to generate depth and dynamic transitions.
- The system can simulate subtle camera pans or shifting focus between subjects, giving the ad a cinematic quality.
3. Scenes with action potential
Use images where objects are naturally associated with motion, such as:
- pouring liquids, flowing water, steam, sparks
- falling items (grains, confetti, sand)
- waving hair, smoke, or fabric
These elements generate a visible and attractive “alive” effect.
4. Full scenes (not isolated items)
- Images showing a whole scene, not a cropped fragment, help the system understand perspective and depth.
- Outdoor environments, lifestyle shots, or contextual product use perform best.
- Keep a strong focal point and well-defined relationship between the foreground and background.
- Avoid clutter or imbalance; this helps the motion effect stay fluid without distorting the main subject.
Recommended Creative Concepts
Subtle transformations
Select images that can benefit from delicate animation details such as:
- Soft lighting enhancements (a gentle skin glow, refined texture, or “cleaning” effect).
- Small dynamic touches that evoke satisfaction and improvement.
These create a more immersive experience than a static image could achieve alone.
One-move magic
Look for images that hint at a simple, visible transformation, something that can communicate a problem and its solution in one frame.
Examples include visuals suggesting cleaning, repairing, enhancing, or revealing (e.g., smoother skin, shiny hair, polished surfaces, prepared food).
Such compositions instantly convey clarity and impact once motion is applied.
Visual metamorphosis
Choose images that naturally imply transformation over time, aging, changing weather, or lifestyle transitions (e.g., a couple becoming a family).
Because these transitions are embedded in the concept, motion can highlight emotional or situational growth more effectively.
Conceptual motion accents
Animation can emphasize the meaning behind an idea, not just the visual itself.
Subtle movements can serve as metaphors, such as:
- A rhythmic pulse for vitality or wellness.
- A slow expansion mimicking calm breathing.
- A brief shake or distortion symbolizing stress or tension.
- A smooth alignment of objects representing clarity or order.
These micro-motions elevate simple visuals into concept-driven storytelling.
Micro-narratives
When choosing a base image, think about small built-in storytelling cues—such as:
- Shadows that imply the passage of time.
- Color gradients shifting from cool to warm.
- Textures or surfaces that suggest healing, growth, or recovery.
Images that already “tell a story” help the final video feel cinematic and alive even before additional effects are applied.
Not Recommended
1. Over-zoomed or cropped images
- If a subject completely fills the frame or is partially cut off, the AI struggles to simulate natural movement.
- With no background for reference, motion appears abrupt or artificial.
- Images with uniform colors, solid backgrounds, or isolated product shots on white don’t provide enough structure for animation.
- The result often feels static and unengaging.
- Poor-quality visuals may lead to flickering, pixelation, or distorted results after conversion.
- Use images at least 800 pixels wide for best results.
- An isolated product, without a scene or environment, rarely shows dynamic change.
- Try to include a background or supporting elements (e.g., hand holding the product, a table, a room, or a natural setting).
- Too much brightness or darkness flattens depth and reduces motion visibility.
- Aim for balanced lighting and natural contrast.
- Text blocks, banners, or logos can shift awkwardly or distort when animated.
- Always use clean visuals free from central text overlays or visible branding marks.
Compliance Do’s and Don’ts
Motion adds meaning—what feels subtle in a still photo can become explicit or misleading when animated.
For this reason, use extra caution when working with sensitive categories. Animation can unintentionally alter tone, exaggerate effects, or create compliance issues.
Be Careful With:
- Minors: Movement may unintentionally imply inappropriate undertones, danger, or misinterpretation.
- Sexual Education and Health: Animated effects in this category require extreme sensitivity and restraint.
- Health Claims: Avoid exaggerated transformations; animation may unintentionally overstate product benefits.
- Charts and Statistics (Finance, Education, Insurance): Animated movement can misrepresent scale, inflate results, or appear deceptive. Motion is acceptable, but keep it subtle and accurate.
- Body Imagery: Dynamic effects can distort the intended meaning of condition or transformation.
- Sports or Sleeping Scenes: Artificial motion here can easily misrepresent natural movement or produce misleading impressions.