AdsKeeper Basics
      Back to home
      1. Help Center
      2. Advertisers / Affiliates
      3. AdsKeeper Basics

      Audience and Retargeting with Adskeeper

      Overview

      Setting up an Audience in AdSpace Adskeeper

      Audience Collection Types Explained

      Managing Audience

      Overview

      The Adskeeper dashboard offers tools for building and managing audience segments to optimize ad delivery. These tools are designed to help you retarget website visitors, drive conversions, and maximize campaign effectiveness by connecting with users who’ve already shown interest.

      Retargeting in Adskeeper lets you reconnect with high-value users across its network, enhancing your chances of converting them. Here’s how it benefits your campaigns:

      • Customized Targeting: Fine-tune filters to focus on users based on their actions (e.g., exclude those who already completed a purchase).

      • Focused Reach: Unlike standard filters, retargeting narrows your audience without losing quality leads, provided you have enough user data.

      • Conversion Timing: Show your ads to potential buyers at the moment they’re most likely to take action.

      Setting up an Audience in AdSpace Adskeeper

      To build a new audience:

      • Go to the Retargeting Audiences section in your Adskeeper dashboard.
      • Click Add Audience.

      Audience_retargeting_1

      You’ll need to enter:

      • Audience name (up to 150 characters).
      • Audience active period (0-30 days): How long users remain in the audience.
      • Type & Collection Settings: Defines the criteria for audience inclusion.
      • Conditions: Specific user actions or traits that qualify them for the audience.

      Audience types include:

      • Pixel-Based: Tracks website visitors via the Adskeeper Pixel;
      • Ad-Based: Tracks users who interacted with Adskeeper ads;
      • Goal-Based: Focuses on users tied to specific campaign goals.

      Audience_retargeting_2

       

      Creating a Pixel Audience with Google Tag Manager

      To track users who visit your site:

      1. Navigate to the Retargeting Audiences tab and choose Pixel Audience.

      Audience_retargeting_3

      2. Select URL as your collection type, and define a URL-based rule (e.g., pages containing "checkout").

      Audience_retargeting_4

      3. Click Save.

      Next, set up the Adskeeper Pixel through Google Tag Manager:

      1. Go to the Tags section and click New.
      2. Name your tag (e.g., "Adskeeper Pixel") and open Tag Configuration.
      3. In the template search bar, type “Adskeeper” and choose Adskeeper Pixel.
      4. Input your Client ID (available via your profile icon) and set the Event Type to "Page View".
      5. Adjust the Trigger to All Pages.
      6. Save your changes and click Submit to apply them.

      You must click Submit to accept any changes made inside your container.

      Audience Collection Types Explained

      When setting up your audience, you can choose from several collection methods:

      1. URL-Based Collection
      • Tracks users based on visited page URLs (e.g., "contains /product").
      • Supports conditions like "starts with," "contains," and "ends with."
      • You can apply multiple conditions and set whether all or just one must be met.

      Audience_retargeting_5-1

      2. Event-Based Collection

      • Targets users who complete specific actions (e.g., sign-ups, cart additions).
      • Requires installation of event tracking code along with the pixel.
      • You can assign one event per audience. Create the code by defining an event name and embedding it on the relevant site element.

      Audience_retargeting_6

      3. Click-Based Collection

      • Builds an audience of users who clicked on your Adskeeper ads.

      Audience_retargeting_7

      4. View-Based Collection
      • Includes users who viewed ads in selected campaigns.

      Audience_retargeting_8

      5. Conversion Goal-Based Collection

      • Focuses on users who completed or did not complete preset conversion goals.
      • You can mix "Reached" and "Not Reached" statuses for refined targeting.

      Audience_retargeting_9

      Managing Audience

      You can edit any audience by:

      • Changing its name
      • Updating the description
      • Resetting the inclusion conditions

      In the Audience Management dashboard, you’ll find:

      • Audience name
      • Setup conditions
      • Number of campaigns using the audience
      • Estimated reach
      • New additions in the past 24 hours (PST)
      • Total audience size

      Adding Audiences to Your Campaigns:

      • Go to the Campaigns tab.
      • Find and click Edit next to your desired campaign.

      Audience_retargeting_10

      • In the "Edit campaign" form, scroll to the Audience Targeting section.
      • Click 1st party data.
      • Use the dropdown to include or exclude specific audiences.
      • Click Save to finalize your changes.

      Audience_retargeting_11